Photos Matter. A Lot.
I was at a new listing with my photographer the other day. He takes the photos, and I play assistant: holding flashes, stopping ceiling fans, opening blinds, clearing counters, holding the pool cleaner hose out of the shot, that sort of thing.
So I’m hiding in a nook with my Seller in the kitchen, just outside of the photographer’s
shot, ready to spring into action to move something on or off the counter, and my Seller turns to me and says:
This sure is different from what the last agent did.
Turns out, the last agent came over with a
disposable camera, snapped a few shots, and went on their merry way.
So yeah, I can see how this would be different.
I think having good house photos when you’re trying to sell is one of the most important things. If your home doesn’t look
attractive and inviting in photos, then no one is going to want to come and see it.
Good real estate photos takes some skill too. Personally, I know the kind of shots that I want, but I don’t have the camera equipment or the patience to learn how to do it. I hire out my photography, and it’s hardest working money I spend on a listing,
hands-down.
I won’t post the old agent’s photos to protect the (not so) innocent, but I think my photographer’s work stands alone, even without showing you the other photos for comparison purposes.
I don’t care if you’re selling yourself or if
you’re listed with another agent. Demand good photos. I don’t care about the list price of your home either. Every home needs superb photography, from the $90,000 condo to the million plus mansion.



